SUSTAINABLE DEVELOPMENT
Responsible Business
The natural mineral water source beneath Phu Ninh Lake has created a strong competitive advantage, reinforcing the reputation and significant value of the Phu Ninh Mineral Water brand in the market and in the minds of consumers. However, in its business philosophy, Hung Cuong Tourism Investment Joint Stock Company defines the Phu Ninh brand not only as a provider of quality products, but also as a brand that builds emotional connections with customers, aiming toward sustainable development for the future.
Accordingly, in shaping its business strategy, the company focuses on meeting the diverse needs of consumers—from elderly customers who prioritize quality and health, to younger generations who embrace innovation and a modern lifestyle. This approach also creates opportunities to strengthen engagement and spread the brand’s image in alignment with green and healthy living trends.
As a bottled water producer, the use of appropriate and environmentally friendly packaging is always a top priority. Throughout its research and investment in packaging solutions, the company consistently supports initiatives that promote the production of high-quality recycled plastics derived from collected and sorted used bottles across provinces nationwide.
For Phu Ninh’s 19.5-liter water containers, the company continues to implement a circular reuse model. Specifically, empty containers are collected directly from consumers and transported back to the factory. At the plant, they undergo a rigorous inspection and cleaning process to ensure quality and safety. Containers that continue to meet quality standards are reused, while those that no longer qualify are transferred to certified collection and recycling units.
Beyond business operations and brand development, the protection of valuable natural resources, social welfare initiatives, and support for disadvantaged individuals in the local community are also key priorities for Hung Cuong Tourism Investment Joint Stock Company. Company representatives affirm that social responsibility programs always receive special attention, with ongoing monitoring and timely support when needed. This reflects the company’s commitment to the community and the spirit of sharing between business and society. In particular, the company places strong emphasis on the spiritual and material well-being of its employees through appropriate policies and benefits, ensuring that the enterprise and the wider community grow together toward a sustainable future.